One of the most important aspects of running a cash pay medical practice is choosing a name for your office. While the traditional medical marketing strategy for physicians is simply to put their name on an exterior sign, and perhaps to use a medical advertising agency to help them reach out to their community, there is a more effective healthcare marketing approach.

* Choose a name that advertises your preference for cash pay patients. You do not want to immediately turn any potential patients off; but on the other hand you want your community to know your payment requirements from the very beginning. Although you may not want to put "cash-pay only" in your actual name, you may want to add some soft reminders to this fact in your healthcare marketing strategy. Perhaps a healthcare consulting firm could give you some hints on how to incorporate your payment requirements into your subtitle. For example, your medical practice name followed by "a limited insurance provider." Most healthcare marketing firms can help you create a name that gently lets potential patients know about your payment requirements.

* Choose a name that stands out from the crowd. Healthcare advertising has long been driven by the name of the physician-and rightly so. But how do you make your practice stand out for potential patients who may just be skimming through the telephone book or other physician marketing publications? The answer is to put something unique in your cash pay medical practice name-or at least in the subtitle. An indication about how easy it is to obtain medical service with your practice is always a good option. Fast in-fast out, limited paperwork. In today's hectic world, the easier you can make visiting your practice, the better. Again, a healthcare marketing firm can help you decide how to incorporate fast service into your practice's name.

* Choose a name that indicates your area of medical expertise. In order to make it as easy as possible for patients to know your specialized area of medicine, your expertise should be clearly stated in your name. All medical marketing, including latino medical practice marketing, is targeted towards a specific patient audience, and this is done to ensure that the patients you serve know exactly what they can expect in your cash pay medical practice. While it is perhaps inappropriate to put your specialty directly in your name, a subtitle that states your field is perfect. You want your healthcare advertising to be as clear as possible and to reach as many potential patients as possible.